Founded in 2002, Garland & Garland Fashion is a premier strategic fashion and lifestyle brand management consulting agency based in Sydney, Australia.
Our agency is highly respected, driven, and proficient in various facets of the Australian fashion industry.
With extensive knowledge of the garment industry, marketing, publishing and advertising, we specialize in wholesale brand management strategies, brand and range development, market positioning, and bring a strong understanding of the needs of independent retailers.
We pride ourselves on developing strong relationships and offering a partnership approach to consulting with brands.
We offer strategies to maximise wholesale potential, enhance market positioning, and ensure a strong product presence at retail.
We emphasize long-term strategies for sustainable brand growth.
In addition, we also offer brand consulting for non-apparel businesses with our love for brands and strategy.
With over 60 years of combined sales experience in fashion, publishing, and advertising, Garland & Garland Fashion is a formidable team.
Director & Co-founder
Phoebes Garland has over 30 years of diverse sales experience in fashion, publishing, and advertising. Described as a “power agent” by Assia Benmedjdoub, Publisher of Ragtrader magazine, Phoebes has significantly grown sales sections by over 500% in her career.
For over 11 years, Phoebes contributed as a regular features writer for Exposed Online, a publication of Fashion Exposed with a distribution to over 60,000 subscribers in the fashion industry.
Phoebes is passionately involved in various aspects of the fashion industry, serving as a fashion writer, commentator, consultant, and mentor. She was formerly on the advisory board for the Fashion Design Studio (Sydney TAFE) over over 10 years, which showcases at Fashion Week Australia and which was a member of the International Foundation of Fashion Technology Institutes (IFFTI). Esteemed graduates from the studio include Dion Lee, Akira Isogawa, Michale Lo Sordo, Alex Perry, and Nicky Zimmermann. (Zimmermann)
An avid supporter of not-for-profits, Phoebes is an ambassador for Shake it Up Australia Foundation and Adopt Change, two causes that resonate personally with her. She is also an Entrepreneur in Residence for the ASPIRE program, mentoring school children in career development.
Garland & Garland were the exclusive fashion agents invited as original mentors to designers by the Australian Fashion Chamber, now known as the Australian Fashion Council.
In 2017, we launched G x G Collective, our own fashion jewellery lifestyle brand, further expanding our influence and innovation in the industry.
Garland & Garland Fashion continues to leverage its vast experience and strategic insights to drive success for our clients, ensuring a strong and sustainable presence with a strong strategic commerical outcome.