• Establishing retail accounts, manage, grow and maintain sales in NSW/ACT territory
  • Showcasing ranges via invitation to retail accounts each season
  • Competitive analysis and sales development
  • Negotiating, maintaining and developing opportunities with large accounts, chain stores and department stores including overseas territories.
  • Management & establishing sales across major retail channels
  • National sales agency management, appointing agents in each state, streamlining agency feedback and management of sales in each state.
  • Negotiating terms of trade between retailer and manufacturer
  • Consultancy including strategy planning, growth planning, customer profiling & range feedback
  • Marketing brands on social media channels and via our newsletter to over 500 retail buyers
  • Range reviews and range development
  • Identifying new opportunities in the wholesale market
  • Mentoring


  • Mentoring
  • Understanding the wholesale market in Australia
  • Strategy & business opportunities
  • Market & competitor analysis
  • Public speaking, attendance and presentations
  • Fashion writing
  • Market & product positioning for wholesaling
  • Thorough knowledge of independent retailers needs and positioning brands for wholesale
  • Product price positioning for wholesale
  • Growth planning and development
  • Marketing opportunities
  • Range reviews and range development

Garland & Garland are industry mentors with Australian Industry Fashion Body, Australian Fashion Council.

Phoebes Garland is a Fashion Features Writer for industry trade show publication, Fashion Exposed Online and is an ambassador for Shake it up Australia.  Phoebes is also on the Advisory board for Fashion Design Studio TAFE NSW.